Persuasion

Are you tired of creating content that doesn’t stick? Do you struggle to make your message memorable? Then Carmen Simon’s book, Impossible to Ignore, is the solution you need. Anyone looking to create content that sticks and is remembered must read this book. She divided the book into three parts: The Brain, The Message, and…

In the world of business, the ability to persuade others is one of the most valuable skills one can possess. And in his book, “Persuasion,” Robert Cialdini reveals the psychology behind why people say “yes” and how you can use that knowledge to your advantage. By understanding the principles of persuasion, you can influence others…